Fairfax is doing blackhat SEO Services UK. Google seems cool with it.. at the moment. stewartmedia.biz
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{ 4 comments… read them below or add one }
We understand that OMG has identified the mistake & corrected it. Fairfax Digital is a minority shareholder in OMG. OMG runs an independent business outside of FD’s operations, although we do have commercial advertising deals that include them in our advertising network. Fairfax Digital does not practise, nor condone, the use of black hat SEO techniques within the production of our sites so we are pleased to see this situation has corrected itself. Thanks for bringing it to our attention.
This was done purely for design purposes and was definitely not a deliberate ‘black hat’ technique. However it is something we should have noticed during our QA process.
Thanks for drawing this to our attention. We have made the necessary changes on our website to address the issue.
Regarding the use of ‘hidden text’ in the H1 tags of our directory websites - I would like to clarify that this was not done with the intent of manipulating search engines. Rather, we employed this technique as a way of overcoming a limitation of our CMS.
As we wanted to display an image (the website logo) instead of the page title in the H1 tag (the default), we used CSS to hide the text version.
We found this back in March when I was doing some work for a client around another keyword. It is dissappointing to see this kind of approach and that they are still doing it. Also some of the domains they own during that time were in breach of AuDA regstration policy. Nice Xpose.